Country gents have never been so cool. Whether you're tying the knot in a rustic barn, throwing a festival-style celebration in a field, or hosting a party in a country house, achieving the pastoral look is as easy as it is en vogue.

Holly Young hollyyoung.co.uk

Skopes skopes.co.uk

Ted Baker tedbaker.com

Suits, especially tweed, in earth tones (sage, chestnut, rust) remain a top contender, while patterns like checks, herringbone and windowpane continue to captivate tailors. Sustainable is an additional element, so add something vintage, vegan or ethically sourced for extra kudos. 

Twisted Tailor twistedtailor.com

The Vintage Suit Hire Co. vintagesuithire.co.uk

Ted Baker tedbaker.com

Florals are another mainstay. Flash some flower power with a few features such as prints on the inside of your jacket, shirt, waistcoat, tie, pocket square or bow tie. Go statement with a single bold '70s floral print spliced into a muted outfit, or lend a little interest with a botanical detail. Complete your ensemble with brogues, braces and a dried or wild flower boutonniere avec twine-wrapped pin ' et voilà, 'cottagecore' has received a contemporary and very dapper makeover!

Emma Hewlett Floral Design emmahewlett.co.uk

Twisted Tailor twistedtailor.com

Theory theory.com

Main image Torre torreformalwear.com

A go-to for spring and summer nuptials, pastel shades are easy-on-the-eye, versatile and super-stylish. Sport a pale chalky shade via your entire suit, or select an item or two to effortlessly spruce up and individualise your grooms wear. 

Duke & Dexter dukeanddexter.com

Zebel Bespoke zebel.co.uk

Ted Baker tedbaker.com

Wedding world is currently crushing on pale lilac, powder blue, candy pink and mint green. Work them into your three-piece, buttonhole, tie, or don a pair of pastel-hued shoes for instant panache.

Ted Baker tedbaker.com

Simon Carter at John Lewis johnlewis.com

You can't beat black tie for a smart sense of occasion. While designers continue to experiment with silhouettes, the classic slim-cut black suit/crisp white shirt/bow tie combination remains as debonair as ever.

Torre torreformalwear.com at Little Anne-Maids

Having said that, you can adapt the look to, well… suit. Double-breasted is back with a vengeance, as is tightly tailored with clean lines or relaxed, wider-fit silhouettes. Then there's the timelessly chic tux. Modernise it with an all-white tuxedo coat paired with black trousers for country club chic, choose a velvet tux (in a shade of midnight blue or ruby), throw in some pinstripes or go minimal in monochrome. So long as it's your take on a trend, it'll be forever 'you'. 

Twisted Tailor twistedtailor.com

Charles Tyrwhitt ctshirts.com

Charles Tyrwhitt ctshirts.com

John Lewis johnlewis.com

Bold and daring are the leading colour keynotes as grooms step out of the shadows and into the limelight. Rock anything current, including metallics in gold and silver, brights (or what Pantone refers to as 'Power Surge') ' such as shocking red, electric blue, zesty lime and tangerine orange ' or even acid tones of neon pink and lemon yellow. 

Happy Socks at John Lewis johnlewis.com

Twisted Tailor twistedtailor.com

Paul Smith at John Lewis johnlewis.com

Ferguson Nash fergusonnash.co.uk

Colour blocking, bright striped or printed blazers create extra edge, or you might prefer to incorporate some striking shades into the minutiae. Either way, pick a palette that's as uniquely reflective of your personality as it is of the sartorial moment. 

Mrs Bowtie mrsbowtie.com

Adam Waite adamwaite.com

NOTHS notonthehighstreet.com

Men's fashion is enjoying a beach-inspired maritime moment. Shades of blue are both breezy and traditional, moving from baby tones towards the darker side of midnight. Think woven suits in dark or navy blue with white accents, or a sharp bright blue three-piece, sweetened with a blush tie. 

Ted Baker tedbaker.com

Charles Tyrwhitt ctshirts.com

M&S marksandspencer.com

For a more casual beach-inspired look go for sand coloured chinos or a neutral or caramel linen suit, while Hawaiian prints and accessories evoke more playful and laid-back vibes. 

Chambers & Beau chambersandbeau.com

Twisted Tailor twistedtailor.com

Charles Tyrwhitt ctshirts.com

Alternatively, channel what some are calling your inner 'shipster' and weave a nautical feel into your ensemble with Breton stripes, sailor shirts and anchor motifs. Ahoy, indeed!

Ted Baker tedbaker.com

Justin Duance justind.co.uk

words Hannah May